Who we are

Exmoor Laundry provides professional laundry services for hospitality businesses and other customers.

The organisation responsible for your personal information is Exmoor Laundry Ltd.

For questions about this policy or how we use your information, contact:

Email: exmoor.laundry@outlook.com
Postal address: Exmoor Laundry Ltd Mart Road Minehead TA24 5BJ
Telephone: 01643 706787

This policy covers personal information collected through our website, Google Ads enquiry forms, email, telephone and our dealings with prospective and existing customers.

Information we collect

Depending on how you contact us and the services you request, we may collect:

• Your name and business name.
• Your email address and telephone number.
• Your business address, postcode and collection or delivery details.
• Your type of business and the laundry services you require.
• Information you include in enquiries and subsequent correspondence.
• Records of quotations, services, invoices and payments.
• Information about how you reached our website or enquiry form, where available.

Please only provide information relevant to your enquiry. You do not need to provide sensitive personal information to request a quote.

How we collect information

We collect information directly from you when you submit a website or Google Ads form, contact us, request a quotation or use our services.

We may also receive business contact details from someone at your organisation who is arranging services on its behalf.

When you submit a Google Ads lead form, Google collects your responses through its platform and makes them available to us and our authorised advertising agency.

Why we use your information

We use personal information to:

• Respond to enquiries and discuss your requirements.
• Check whether we can provide services in your area.
• Prepare quotations and arrange collections and deliveries.
• Provide and administer our services.
• Manage invoices, payments and business records.
• Handle queries, complaints and disputes.
• Understand which advertising generates relevant enquiries and improve our campaigns.
• Meet legal and regulatory obligations.

Providing contact and service details is voluntary. However, without the necessary information, we may be unable to respond, prepare a quotation or provide services.

Our lawful bases

We rely on the following lawful bases under UK data protection law:

Contract: Where necessary to provide services under a contract with you, or to take steps you request before entering into a contract, such as preparing a quotation.

Legitimate interests: Where necessary to respond to business enquiries, communicate with people acting for business customers, administer our business, assess advertising performance and handle complaints or legal claims. We consider the impact on your privacy and balance our interests against your rights.

Legal obligation: Where necessary to comply with applicable accounting, tax and other legal requirements.

Consent: Where we ask for consent for a particular activity, such as certain website tracking or marketing communications. You can withdraw consent at any time without affecting the lawfulness of earlier processing.

Google Ads enquiries and Advertising IQ Ltd

We work with Advertising IQ Ltd (AdIQ) to manage our advertising and assist with enquiries generated through Google Ads.

When you submit a Google Ads enquiry form, authorised AdIQ personnel may receive notifications, access or download your responses, and pass your enquiry to Exmoor Laundry so we can contact you.

AdIQ may also use enquiry information on our behalf to assess campaign performance and the relevance of enquiries. Access is limited to what is needed for these activities.

Submitting an enquiry does not automatically subscribe you to a marketing mailing list.

Google also processes information in connection with its platform under its own terms and privacy policy. You can read Google’s privacy policy at:

https://policies.google.com/privacy

Who we share information with

Where necessary for the purposes described above, information may be shared with:

• Authorised Exmoor Laundry staff.
• Advertising IQ Ltd, which manages our advertising and helps administer advertising enquiries.
• Providers of website hosting, website support, email, IT and business administration services.
• Accountants, professional advisers and payment service providers where relevant.
• Authorities or other parties where disclosure is required by law or necessary to establish, exercise or defend legal rights.

Service providers handling information on our behalf are required to protect it and use it in accordance with our instructions and applicable contractual obligations.

We do not sell your personal information.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

For enquiries that do not result in a customer relationship, we consider whether the enquiry remains active, whether further contact is reasonably expected and whether records are needed to resolve a complaint or dispute.

For customers, we retain relevant information for the duration of the relationship and afterwards where needed for accounting, tax, legal or dispute-resolution purposes.

Copies held by our advertising agency are retained only as necessary to administer enquiries, report on campaigns and meet applicable obligations.

We review information and delete or anonymise it when it is no longer needed. Google’s own retention periods apply separately to information held within its platform.

How we protect information

We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Access is restricted to people and service providers who need it for their work. No online service can guarantee absolute security.

Processing outside the UK

[Before publication, confirm whether Google, email, hosting, advertising or other service providers transfer or allow access to personal information outside the UK. Replace this paragraph with the applicable destinations or recipient categories, the safeguards used—such as UK adequacy regulations or approved contractual safeguards—and how people can obtain details or a copy of those safeguards.]

Website cookies and tracking

Our website may use cookies and similar technologies to operate its features and, depending on the tools enabled, understand website use or measure advertising performance.

[FluidLabs: replace this paragraph with an accurate description of the cookies and tracking currently used, their purposes and durations, relevant third parties, and how visitors can manage or withdraw consent. Link to the website’s cookie policy or settings where available.]

Your rights

Depending on the circumstances and the lawful basis used, you may have the right to:

• Request access to your personal information.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete information.
• Ask us to restrict how information is used.
• Object to processing based on legitimate interests.
• Receive certain information in a portable format.
• Withdraw consent where processing relies on consent.

You have the right to object at any time to the use of your personal information for direct marketing.

These rights are subject to conditions and exemptions. To make a request, contact us using the details above. We may need to verify your identity before responding.

Automated decisions

We may use answers in advertising enquiry forms to categorise enquiries and assess their relevance. This does not prevent you from contacting us directly.

We do not use these answers to make solely automated decisions that have legal or similarly significant effects on you.

Complaints

If you have concerns about how we use your personal information, please contact us so we can investigate.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/

Changes to this policy

We review this policy and update it when our practices or requirements change. The latest version will be published on this page, with the revision date shown above.